Tips for more purposeful and effective blogging

Blogging Tips

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should still be blogging – just more strategically. This post will help you whip a saggy blog into shape.

The key to turning a blog post into a GREAT blog post is to weave your storytelling into every communication you write, and craft copy that captures your brand’s voice.

To help you get there, here are a few quick ideas, insights and statistics to turn your overlooked outposts into a happening hotspot…

The ‘Why’

So first up… Why should you blog? Well, here a few reasons to inspire you into why you should be writing blogs:

  • Seventy-seven percent of internet users read blogs.
  • Internet users in the U.S. spend triple the amount of time on blogs than on email.
  • Brands that blog receive 97 percent more links to their website.
  • Eighty-six percent of B2B companies are blogging.
  • Half of the top 200 Fortune 500 companies have a corporate blog.
  • Brands that blog generate 55 percent more website visitors.
  • Seventy percent of consumers learn about a brand through articles rather than ads.
  • People read around 10 blog posts per day, but many read each post for 15 seconds or less.
  • Forty-five percent of marketers say blogging is the most important component of their content strategy.

The ‘How’

OK. So now for the important stuff – the ‘how’. Tips about how to give the extra zing to your posts that will raise your posts above the noise of the millions of others out there.

  • Headlines from eight to twelve words get the most shares on Twitter.
  • The ideal blog post title is 60 characters in length.
  • Use H2 tags for sub-headers – not H1 tags.
  • Blog posts with images get 94 percent more views than text-only articles.
  • Use one image for every 350 words.
  • Pay special attention to spicy headlines and alluring leads that draw people into your post.
  • Provide a clear, concise call to action – something that inspires your reader to make that all important next move towards your site’s objectives or desired goals.
  • Longer, more in-depth posts can boost SEO and shares, but focus on quality over word count.
  • Mondays are often the best day to post, and most blogs get much more traffic in the morning.
  • Always have someone edit your work – a different set of eyes will often find something that you may have missed.
  • Check analytics regularly to determine which posts are resonating with your audience.
  • Ask your audience for ideas about the sorts of content they’d like to read.

Reviving a blog is a slog, but it’s well worth the effort. Follow these tips and you’re sure to enjoy blogging success.

If you found these tips of use, or have more that you’d like to add to the list, then please feel free to leave them in the comments section below. We love to share great advice so if you have any more top tips, then we want to hear them.

As always, thatnk you for taking the time to read this post.

Comments

  1. I’m a stay at home mom and I write a blog. It’s good to know what I should be doing and what will help me boost my traffic. They’re some things I didn’t realize I was doing so thank you.

  2. Great tips here. I blog for a living so I’m always looking for tips to get more ranks and more visitors, and of course increase sales. Some tips you’ve outlined here I already know and use but some I haven’t even heard of yet. I’ll be increasing my headline so hopefully I get more shares on Twitter, as I need to increase my social media presence more. Thanks for your knowledge 🙂

  3. Hi Sean,

    Great post, the stats you give are incredible. I had no idea that 77% of internet users read blogs and brands that blog get 97% more links to their blog. I started blogging about 2 years ago and this really makes it all the more worth while. I get steady traffic to my blog which is great.

    Having read your post I have even more incentives to keep going. Great work. Thank you,

    Kev

    1. Thanks Kevin.
      Yes, there are some interesting stats surrounding blogging that I was eager to share. I’m glad you found these helpful. And thanks for your kind words. It really is appreciated.
      Many thanks,
      Sean

  4. Sean, this is an awesome post! rarely do I read a full post start to finish, I find myself skimming over some content, but this one I read entirely and took away some great information. I had no idea about Monday’s being the best day to post and the information about 1 image per 350 is also really helpful. There is some good stuff in here. Thank you!

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